Generation UCAN Energizes Athletes and Individuals Seeking Better and Healthier Glucose Management
Groundbreaking Carbohydrate Aims to Revolutionize Consumer Nutrition
As the world’s most successful endurance runners glide across the finish line of this year’s Marathons, many will be fueled by Generation UCAN - a new drink that is revolutionizing consumer nutrition. This is a new generation drink has a unique one-of-a-kind energy source – “SuperStarch.” Already, through word of mouth, Generation UCAN is quickly becoming the go-to natural energy source for many of today’s Olympic, professional and collegiate athletes. Since its official launch in Boston in 2010, the company has opened its doors for business to all athletes and as healthy nutrition for glucose challenged individuals all over the world.
Generation UCAN’s unique carbohydrate, deemed “SuperStarch” by its founders, was originally designed for kids like Jonah Feldman, a child with a rare disease that prohibits the body from producing its own blood sugar, resulting in frequent episodes of hypoglycemia. “The launch of Generation UCAN was a major milestone for me and my family,” says David Feldman, Jonah’s father and cofounder of the UCAN Company. “What began as a quest to help my son has resulted in an incredible product that is helping others achieve their best. It’s all very inspiring and tremendously fulfilling.”
As its founders ran further tests, including an athlete clinical trial at the University of Oklahoma, they realized that its one-of-a-kind energy yielded benefits for athletes, who also have to work at managing their glucose levels. From there, Generation UCAN was formed. What makes SuperStarch so revolutionary is that its unique benefits provide a vast improvement for athletes over popular energy sources. Independent lab tests proved that Generation UCAN provides optimal glucose levels during and after activity. Its “SuperStarch” properties help the body’s metabolism to become more efficient by tapping into fat stores. This also has broader applications in several segments - including weight management.
Citing the benefits of Generation UCAN for his personal workout Dan Vincent, a diabetic athlete and Head Triathlete Captain for the Triabetes organization and an Iron triathlete himself says:
“I love this product!!! It has only opened doors for me. I felt for the longest time I hit road blocks with my personal training as I would hit the unstable blood sugar roller coasters more often than not. As soon as Generation UCAN was introduced to me it flipped my world. My trainings were more productive. I felt stronger! I felt more confident and stable with my blood sugars! For the longest time I felt like I was missing certain elements within my diet to allow me to train and compete the way I wanted. Generation UCAN has not only filled in those elements but has helped me to take my competition to another level. I am excited to share this secret with my fellow diabetics as I think it is essential for making it happen (whatever that maybe).”
Generation UCAN is proud to be aligned with organizations such as Insulindependence (www.insulindependence.org) to provide a much needed healthier alternative instead of sugar laden products that are harmful to the overall health and well being of diabetic athletes and individuals. Generation UCAN products, with their sustained glucose release with out spike and crash provide better glucose management without the surges in sugars that accompany other sports nutrition products. Insulindependence’s mission is “to inspire people with diabetes to set personal fitness goals, educate them on adaptive management strategies through hands-on experience, and equip them to explore their individual capacities.” Generation UCAN is currently available in single serve packets that are mixed with 8 to 16 oz of cold water and consumed before activity for sustained energy, or after activity to assist with recovery. Flavors include Pomegranate-Blueberry, Lemonade, Cranberry-Raspberry, Vanilla (with protein), Chocolate (with protein) and Plain. The product is sold online, and has started expanding its availability in specialty retail stores around the country.
To learn more about the products, the science and all the amazing benefits, please visit www.generationUCAN.com or call 203-397-UCAN (8226). For inquiries contact: firstname.lastname@example.org.
Generation UCAN is owned, manufactured and trademarked by The UCAN Company of Woodbridge, CT. The UCAN Company is built on passion and an advisory board that consists of today’s leading sports nutritionists and scientists - experts who are all driven to make a difference. Generation UCAN is about accomplishing your goals, because UCAN. It embodies the spirit of the company and the people who have joined this new revolutionary generation. © 2009 The UCAN Company.
Blog - The Eating Academy | Peter Attia, M.D
Over the course of the past year I have alluded to a product I use to improve my athletic performance. This product, derived from corn starch, is called Superstarch and is produced by Generation UCAN. Many of you have asked a lot of questions about it, and so at last I’d like to take
About two years ago Jeff Volek introduced me to Superstarch. After using it for a few months, and being completely blown away by it, I wanted to know more. I was introduced to the cofounder, Peter Kaufman, and soon I was poring over their patents in an effort to understand how in the heck they made this stuff. Once I understood this, I never looked back. Today I simply refer to Superstarch as “superior technology.” If Superstarch is an iPhone 5, all other sports nutrition products are rotary phones. They simply don’t belong in the same sentence. the time to really explain this technology to you.
If you’ve been reading this blog at all, you probably already know one thing about me: I don’t do bumper stickers. I tend to leave that to the really smart folks who can take complex topics and turn them into slogans. Instead, I tend to like the nuanced explanations. In keeping with that spirit, I decided to create a presentation to formally introduce you to Superstarch.
In reality, if you want to understand why you’re better off consuming Superstarch instead of Gatorade, Powerade, goo, gel, or other “sports nutrition” products out there, you need to know how they work. I know, I know, most people don’t want to understand this sort of stuff. And they certainly don’t want to read a 10,000 word post on the topic. But if you really want to understand the remarkable evolution in sports nutrition, you sort of have to understand the whole evolution of these products, which is why I put this video together.
About two years ago Jeff Volek introduced me to Superstarch. After using it for a few months, and being completely blown away by it, I wanted to know more. I was introduced to the cofounder, Peter Kaufman, and soon I was poring over their patents in an effort to understand how in the heck they made this stuff. Once I understood this, I never looked back. Today I simply refer to Superstarch as “superior technology.” If Superstarch is an iPhone 5, all other sports nutrition products are rotary phones. They simply don’t belong in the same sentence.
But to understand why I would make such a strong statement you, you should not just take my word for it. In Part I of this post (i.e., the video, below) I’ll walk you through the nuances of how our bodies use stored energy (i.e., food and internal stored sources) to generate motion (and life, actually). Once you understand the basics I’ll explain why Superstarch is a step-function improvement over all existing products.
In Part II, I will share an interview with one of the most prolific trainers of professional athletes, who has not only transformed his training with Superstarch, but also that of some of the highest profile athletes in the country.
In the end I believe you’ll come to appreciate that this technology, while originally developed to save the lives of children with a very rare genetic disorder, is going to revolutionize sports nutrition as we know it.